About Us
Frederic “Fred” Pignatelli and Jef “Zilli” Seurs are the inspiring forces behind the project. Fred, father of Luca Pignatelli, has always shared his life wisdom and passion for authentic living. Zilli, best friend and loyal companion, brings a fresh perspective on the world with his inexhaustible energy and creativity.
“After his unexpected and far too early passing, we decided to continue his story by launching a unique brand that shares his values and lifestyle”
Together, they founded the community #LiveBoldStayReal, a place where young people are encouraged to live courageously and authentically. Their shared ambition is to inspire everyone to follow their dreams and tackle challenges with courage.
“We are working on a new project that revolves around perseverance, energy, and a unique style. Our goal is to create something that not only looks great but also conveys a powerful message: go all in, without compromises or excuses.”
They also believe that true friendship and collaboration are the keys to a beautiful future. With their unwavering faith in the power of connection and authenticity, they invite young people to discover the world together and build a better, fairer future. Their story is an ode to friendship, courage, and the power of entrepreneurship together. Together, they strive for limitless possibilities.
What started as an idea has grown into a close friendship between Fred and Jef. Their bond perfectly reflects what Luca always managed to do: bring people together, connect, and bring out the best in each other. Luca had the talent to open hearts and unite people. That power lives on today in their collaboration and the community they are building together. What drives them is precisely that: the power of real connections, friendship, and creating something lasting together.